4 Falafels, Dairy, Multiple Locations, $David-Seth Kirshner

Aroma

4 Falafels, Dairy, Multiple Locations, $David-Seth Kirshner
Aroma
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Menu
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The Israeli Starbucks…but better!


Aroma is the closest thing Israel has to a Starbucks, but so much better.

Want a hot drink? Aroma! Cold Drink? Aroma? Meet a friend? Aroma! Work on the presentation? Aroma! Close a deal? Aroma! Grab a sandwich or salad? Aroma!

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Unlike its native country, Aroma has mastered the turnaround time to something reasonable whether ordering a cappuccino or a snack. And, it is always good with proper branding and the signature mini chocolate bar.

It is hard to go a few hundred meters and not find an Aroma. It is in every mall, many gas station as far as they eye can see, and for good reason. Whenever I am there, the ice cappuccino and halumi cheese sandwich always hits the spot.

Luckily, if your time is limited in Israel, Aroma has popped up all over the States too. The menu and coffee is equally good, even if not accompanied by the Israel air.